"With various smoker statuses used across the market, the approach helps to simplify a potentially complex part of the advice process."
- Louise Colley, Director of Protection at Zurich Insurance
Zurich Insurance is the third provider to support Iress’ new ex-smoker questions on The Exchange sourcing platform. Enabling these questions on its Term and Critical Illness (CI) products has led to greater delivery of accuracy to brokers and their customers during the quotation process.
Iress’ questions allow Zurich Insurance to differentiate ex-smokers from non-smokers, for more precise premiums that accurately reflect individual risk profiles. This data will complement the enhanced body mass index (BMI) questions already supported by the provider.
“The new questions demonstrate our commitment to innovation and responding to market needs. By harnessing the powerful combination of ex-smoker and BMI data, Zurich Insurance is well positioned to deliver greater certainty and transparency to its customers,” explained Jacqueline Durbin, Global Head of Product for Sourcing at Iress.
Louise Colley, Director of Protection at Zurich Insurance, added: “We’re delighted to join the new Iress service and deliver more certainty to advisers and their customers on the price of cover at the quote stage. With various smoker statuses used across the market, the approach helps to simplify a potentially complex part of the advice process.”
