"Helping families is at the centre of what we do, and I can’t think of a better way to spend the next period of my career."
- Dan Crook, Managing Director of Group Protection at Canada Life
Prior to this appointment, Dan Crook served as Interim Managing Director of Protection at Canada Life following a promotion from Sales Director. He first joined Canada Life as a Customer Service Representative in 2001. Since then, Dan has held a variety of business development and sales roles across the organisation.
“I’m thrilled to be taking on the role of Managing Director of Group Protection and look forward to executing the next phase of our strategy. I’m fortunate to have a strong team around me and together we will look to adopt new technologies, enabling us to drive innovation and relevant solutions for our customers,” he said.
Dan said he has been and will continue to be, “proud to work in the industry – helping families is at the centre of what we do, and I can’t think of a better way to spend the next period of my career.”
“Dan has played a central role in the strategic growth of Canada Life UK’s protection business. His wealth of expertise and leadership will be a huge asset as we continue to capitalise on the opportunity in the group protection market and fulfil the evolving needs of our 3mn customers,” added Linsey Rix-Broom, CEO of Canada Life UK.
