"This partnership will equip members with life-long skills and pick out dental diseases earlier before they become expensive, irreversible, and life-changing chronic issues."
Toothfairy has been created by two dentists and uses patent-pending technology to solve a number of common issues including accessibility, availability, and affordability of dental care.
Available on all Canada Life group protection products, employees will have unlimited access to a chat function 24 hours a day seven days a week, connecting them directly to a dentist and signposting to clinical referrals. They will also be able to get virtual assessments, advice, and obtain any prescriptions they need for urgent issues and routine checks, as well a 10% discount on cosmetic dentistry such as teeth straightening and teeth whitening.
Dan Crook, protection sales director at Canada Life, commented: “I’m really pleased that Canada Life are partnering with Toothfairy and bringing a unique dentistry solution to all our customers. At Canada Life we strive to ensure the support services we offer are of high impact, relevant and meet the needs of our employer customers and their employees.
“Access to dental care was strained during the pandemic with many people unable to receive the care that they needed. The innovative technology that Toothfairy offers delivers practical and useful solutions to everyday dental issues, that will in no doubt decrease the estimated one million days missed off work each year for dentistry related appointments.
“At Canada Life we are always working hard to bring employers products and services which help to reduce absenteeism and presenteeism in the workplace. Building upon the success of WeCare, and the recent addition of myStrength, we believe that Toothfairy significantly enhances our overall proposition and is a unique differentiator in our marketplace.”
Dr Deepak Aulak, co-founder of Toothfairy, added: “Toothfairy was founded to help patients overcome the numerous barriers of access to dental care. We are pleased to be working with Canada Life, a forward-thinking insurer with a deep care for its members. Through this partnership, we are bringing together our patent-pending health-regulated technology, with an insurer who wants to make a positive impact on its members' lives.
“We are happy to offer our dentists on demand, especially with the deepening dental crisis and millions without dental access. At a time when we are seeing the rising cost of living crisis, this partnership will equip members with life-long skills and pick out dental diseases earlier before they become expensive, irreversible, and life-changing chronic issues.
“Over the last year, around six million adults in the UK have had long-lasting pain (over two weeks) caused by toothache. This partnership exists to make sure people no longer have to suffer from dental issues.”