"The challenges facing UK families and businesses today are well documented, and how we protect individuals, households and lifestyles is something I am passionate about."
- Charlotte Lade, head of customer propositions at MetLife UK
Prior to this appointment, Charlotte Lade served as senior marketing & communications manager at MetLife UK. She had been promoted from senior marketing manager to UK integrated campaign manager before her most recent role. She has also worked as a marketing assistant at Thomson Snell & Passmore and as account manager of marketing recruitment for Barclays.
In her new role, Lade will be responsible for driving innovation in proposition development to enhance customer experience. She will also lead the development and delivery of MetLife UK’s value propositions across its core individual protection and employee benefits business.
Lade will spearhead the design and implementation of products with enhanced customer value, meeting the needs of more customers in historically underserved markets, in addition to implementing MetLife’s customer contact strategy.
Commenting on the appointment, Dominic Grinstead, managing director of MetLife UK, has said:
“Charlotte has an exemplary track record of building our brand and raising our profile externally. We look forward to benefitting from Charlotte’s strategic and creative expertise in this new role at such a pivotal moment for our business. Her insights will be integral to building innovative solutions for our customers ensuring that for every moment, there’s MetLife.”
Charlotte Lade, head of customer propositions at MetLife UK, added:
“The challenges facing UK families and businesses today are well documented, and how we protect individuals, households and lifestyles is something I am passionate about. We are making great strides at MetLife to ensure our range of products is not only affordable but also accessible to as many people as possible.
“I look forward to continuing to drive our plans forward and ensure we are creating innovative solutions that are needed and that work in the moments that matter most to our customers.”
