"We wanted to ensure that we made the process of providing protection for intermediaries as hassle free as possible, allowing them to focus on their core business."
The dedicated broker website enables partners to refer clients onto qualified protection advisers who will handle all pre-sales underwriting and full processing of client applications.
Phil Sweet, Operations Director, said: “We’ve been working with a range of partners within the financial services sector, that for a host of reasons prefer not to write protection for their clients.
“We hear time and time again that not enough protection gets written and as a result, we have launched Cover Choice Brokers to help advisors write more protection and provide their clients with the cover they need.
“We wanted to ensure that we made the process of providing protection for intermediaries as hassle free as possible, allowing them to focus on their core business.
“We’ve removed the need for time-consuming fact finds, chasing underwriting decisions and medical reports and allow them to follow submitted cases through real-time online tracking. This means they benefit from a truly hands-off approach to protection whilst ensuring their clients are adequately covered.”
