The system, available free of charge to all SimplyBiz Mortgages members, was designed in partnership with Berkley Alexander and offers access to the four key areas of GI – home; landlord; accident, sickness and unemployment and commercial, as well as several other more specialist areas.
The launch of the Genius portal runs alongside the SimplyBiz Group’s wider ‘Protection Awareness’ campaign which sees a range of material and training aids launched online, in addition to a series of dedicated protection meetings beginning in July.
Martin Reynolds, Chief Executive of SimplyBiz Mortgages, commented:
“Genius is a highly flexible solution which will prove to be time efficient and will therefore help advisers meet their obligations to both their clients and the regulator. In addition, they will be building a regular valuable income for the future.
“SimplyBiz Mortgages, and the whole of the SimplyBiz Group, are committed to helping advisers raise awareness amongst clients of the importance of adequate protection cover. We believe that Genius is another important tool in making the protection advice process straightforward, compliant and transparent.”
Alan Collinson, Business Development Director at Berkeley Alexander, added:
“We’re both delighted and excited to be the service provider for the Genius project. It’s almost a year since the concept was first floated, and we’ve worked hard to tie-down and develop the ideas behind it. It’s a new and unique development for the directly authorised adviser market, and we hope we’ve tackled every issue that they have when it comes to arranging GI.
“Choice is at the heart of Genius and it’s what we at Berkeley Alexander are all about, whether it’s regarding the number of insurers we deal with, the range of products we offer, or the number of ways you can deal with us. Genius is service-led rather than product-led, and we’re hoping that this approach will help advisers to maximise the time they spend discharging their responsibilities to both clients and the regulator.”
