"This is the first time we have an unbiased benchmarking of policies, which allows advisers to understand various policies."
- Kesh Thukaram, co-founder of Best Insurance
The Income Protection Task Force (IPTF) has launched its Accident, Sickness & Unemployment (ASU) Matrix. It has seen significant interest in ASU products amongst advisers as an alternative to traditional Income Protection (IP) which some customers aren’t eligible for due to pre-existing conditions or lifestyle factors.
Developed by Andy Leonard, insurer relationship manager at Howden Life & Health, this new resource offers advisers a side-by-side comparison of ASU providers, access to product information for customer suitability, and the ability to quote & apply or refer business.
“This new tool is about breaking down barriers to protection. Too many customers fall through the cracks when it comes to IP, and ASU can provide vital financial security. By creating a transparent, easy-to-use matrix, we’re equipping advisers to have better conversations and deliver better outcomes,” said Ian Sawyer, commercial director at Howden Life & Health.
Kesh Thukaram, co-founder of Best Insurance, added: “This is the first time we have an unbiased benchmarking of policies, which allows advisers to understand various policies. As the demand for unemployment grows, more advisers look for solutions to cover unemployment or redundancies, so this proactive step by the IPTF helps both advisers and providers.
“The future of ASU will undoubtedly be technology-led, with refinements in user experience, product design, and AI-driven underwriting. Increased awareness of such policies will be a win-win for all of us.”
