"It’s an exhilarating time for LifeSearch, as we invest in transformative technology and our talent to deliver contemporary protection solutions to more customers and partners."
- Debbie Kennedy, CEO of LifeSearch
Prior to this appointment, Justin Harper served as head of propositions at MetLife UK where he led its ‘protection made simple’ initiatives. He has also worked with LV=, accumulating over thirty years of experience in financial services marketing, communication and proposition leadership roles. Harper is “delighted to join LifeSearch,” and begin forging “new financial frontiers, through the fusion of innovation and traditions of our technology ands talent.”
“We already support over 1.6 million families; I look forward to showcasing the value of protection to millions more,” he said.
Alongside Harper, Edward Axon joins LifeSearch as its new chief growth officer. Since January 2023, Axon has been working with LifeSearch as a consultant in the role of strategic partnerships director, developing the ‘PoweredBy LifeSearch’ strategy and putting the unique hybrid offering at the forefront of distribution discussions with leading brands.
In his new role, he will focus on attracting new, forward-thinking distribution partners. Axon is “pleased to take on such a critical role that will help to identify and pursue new opportunities for growth and help shape the evolution of LifeSearch.”
"Our development of ‘PoweredBy LifeSearch’ provides a perfect adaptable solution for our growing network of trusted partners; and I’m excited to lead its strategic rollout across the industry and new sectors,” he added.
Harper and Axon will both report to Debbie Kennedy and join the LifeSearch Executive Committee.
Commenting on these appointments, Debbie Kennedy, CEO of LifeSearch, has said:
“It’s an exhilarating time for LifeSearch, as we invest in transformative technology and our talent to deliver contemporary protection solutions to more customers and partners. We’re thrilled to have Justin and Ed join the team at this crucial stage. As senior hires to our business, both Justin and Ed are seasoned professionals in their respective fields, with energy and vision to help us rewrite the playbook for success in the protection sector.”
