Paradigm Protect & First2Protect reach referral agreement

Paradigm Protect has announced its latest strategic partnership with First2Protect, for household and Buy-To-Let General Insurance (GI) business referrals.

Related topics:  Paradigm Protect,  GI
Tabitha Lambie | Editor, Protection Reporter
27th January 2025
Referrals
"We’re excited to partner with Paradigm Protect to deliver meaningful support to their member firms and offer cover for their customers’ homes and investment properties."
- Lee Denton, Head of Business Development at First2Protect

As of the 23rd January 2025, Paradigm Protect member firms can refer customers to First2Protect for household and Buy-To-Let General Insurance (GI) business referrals. First2Protect offers various products designed to provide comprehensive cover for standard and non-standard properties.

Additionally, firms will have access to First2Protect’s product webinars and automated case updates.

“We’re acutely aware at Paradigm how Consumer Duty has shifted the environment for our advisory firms and how important it is that they can either offer GI product solutions themselves or have access to a quality referral partner who can look after the customer, meet their needs, and ensure a positive outcome,” explained Mike Allison, Director of Protection at Paradigm.

He said: “Partnering with First2Protect allows us to deliver on the latter and helps enhance the value we provide to our members. With First2Protect’s expertise, our members have another referral option which can help deliver the security and support they need in safeguarding their customers’ assets while using their existing client base to deliver additional income streams.”

Lee Denton, Head of Business Development at First2Protect, added: “We’re excited to partner with Paradigm Protect to deliver meaningful support to their member firms and offer cover for their customers’ homes and investment properties. Together we’ll be able to support their growth and success.”

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