"As part of our commitment to supporting amii members, I’m delighted to introduce this new member benefit."
- David Middleton, Executive Chair of amii
4C Platform is an innovative online tool that assists with fact-finding, application, and onboarding for individual Private Medical Insurance (PMI) sales in the UK. This platform addresses key challenges for advisers, including time management constraints and confidence in product selection, to reduce the need to navigate multiple provider portals.
This partnership gives members of the Association of Medical Insurers & Intermediaries (amii) access to this tool at no additional cost. The platform currently integrates with various providers including Aviva, Bupa, Vitality, and AXA. 4C Platform maintains strict privacy controls, with user data shared upon explicit approval only.
David Middleton, Executive Chair of amii, explained, “Understanding the time-intensive nature of consumer business, we’ve chosen to provide a solution that addresses the key challenges our members face daily.
“By providing this comprehensive platform at no cost to our members, we hope to deliver a complete solution that streamlines the PMI quote journey. The platform’s extensive features, including automated documentation and integrated comparison tools, will enable our members to focus on what truly matters which is serving their customers effectively,” he concluded.
