"This is an important launch, as it provides advisers with multi-product flexibility, and extends the number of IP products available through the Protection Platform."
- Mark Cracknell, Commercial Director at UnderwriteMe
The addition of Vitality’s Income Protection (IP) proposition means advisers now have access all three of the provider’s products, sitting alongside its Life & Serious Illness policies.
With a full suite of products available to review and compare through the portal, advisers will automatically have any valid multi-benefit discounts applied when they select more than one product at a time. UnderwriteMe believes this will assist with offering the fairest value to customers, quickly and efficiently.
Alongside these developments, UnderwriteMe will also support a range of short-term and full-term payment options, as well as various deferred periods. Meanwhile, Vitality will offer a seven-day deferred period for self-employed customers.
“UnderwriteMe is delighted to be extending our partnership with Vitality through the launch of Vitality’s IP proposition on the Protection Platform. This is an important launch, as it provides advisers with multi-product flexibility, and extends the number of IP products available through the Protection Platform,” said Mark Cracknell, Commercial Director at UnderwriteMe.
Justin Taurog, Managing Director at VitalityLife, said “With the ongoing Cost-of-Living Crisis, IP sales across the industry increased by 23% between 2022-23, and for us this number was even higher at 40%. By adding our IP to UnderwriteMe, [advisers] will be able to access the full range of VitalityLife solutions and a multi-benefit customer discount.”
“We are continually innovating our proposition and processes to ensure we’re offering pioneering products, supporting advisers, and also providing comprehensive cover that suits the needs of today’s consumers,” he concluded.
