SM Advice appoint strategic advisory board to support company growth

SM Advice has established its strategic advisory board to ensure the company continues to deliver purpose-driven services that align with network, adviser, and customer needs.

Related topics:  SM Advice,  New Hire
Tabitha Lambie | Editor, Protection Reporter
29th September 2025
Advisory board
"I’m grateful to these individuals for contributing their time and insight at such a pivotal stage of our journey."
- Chris Miles, managing director at SM Advice

SM Advice has today announced the appointments of Alan Knowles (managing director at Cura Financial Services), Justine Randall (chief commercial officer at Tatton Investment), Keith Richards (CEO of the Consumer Duty Alliance), Stephanie Charman (CEO of the Association of Mortgage Intermediaries), and William Lloyd-Hayward (CEO of Brightstar Group) to its strategic advisory board.

Their involvement is separate from, and doesn’t represent the views or endorsement of, their current employers or professional affiliations. SM Advice’s board will ensure it continues to deliver purpose-driven services that align with network, adviser, and customer needs. 

SM Advice’s core proposition is social media management, including a multilingual social media content service to assist clients with serving consumers for whom English isn’t necessarily their first language.

READ MORE: SM Advice launch new multilingual social media service

It has since identified appetite for wider operational support, spanning marketing & communications, administration, technology, operational frameworks, and process improvement. 

“I’m grateful to these individuals for contributing their time and insight at such a pivotal stage of our journey. The board will be an invaluable source of accountability and inspiration as we financial our plans for Q4 and into 2026,” said Chris Miles, managing director at SM Advice.

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