Towergate highlight staff loyalty as major advantage of employee benefits

According to the latest research commissioned by Towergate Employee Benefits, 35% of employers consider staff loyalty as motivation for supplying employee benefits.

Related topics:  Towergate Employee Benefits,  group risk
Tabitha Lambie | Editor, Protection Reporter
19th August 2025
Employee Wellbeing
"What is clear is that when employees are looked after, everyone benefits."
- Debra Clark, head of wellbeing at Towergate Employee Benefits

Of those surveyed (500), 35% consider staff loyalty, it being ‘the right thing to do’, and workforce retention as motivation for investing in employee benefits. 

This was followed by boosted productivity (34%), increased engagement (34%), reduced absenteeism (31%), aligning with culture/company values (31%), and recruitment (24%).

“It’s important that companies are aware of the benefits to the business that come from looking after the health & wellbeing of staff, including areas such as improved recruitment, retention, and productivity, along with reduced absenteeism,” explained Debra Clark, head of wellbeing at Towergate Employee Benefits. 

She said: “Any employer who feels they aren’t seeing direct advantages to the company from the support they offer should seek advice on how the support can benefit the business too.”

Earlier this year, Towergate Employee Benefits reported that 61% of companies believe employee benefits will play a crucial role in recruitment and retention strategies for 2025. 

READ MORE: Towergate Employee Benefits reveal 36% of employers think health & wellbeing support is a key reason staff choose to work for them

“When the board sees the positive impact to the company when staff are looked after, they’re more likely to invest in it, and our findings help companies build the business case for supporting staff. What is clear is that when employees are looked after, everyone benefits,” Debra concluded. 

More like this
Latest from Financial Reporter
Latest from Property Reporter
CLOSE
Subscribe
to our newsletter

Join a community of over 8,000 intermediaries and keep up-to-date with industry news and upcoming events via our newsletter.