"Increasingly, advisers have told us that’s what they want and by having control of the technology, we can offer a unique, immediacy of service."
The partnership with Canada Life, which underwrites and administers all policies, will see four new mortgage and term protection products for advisers and their clients.
The entire process from quotation to policy issue can now be completed on True Potential’s own in-house platform.
True Potential says its decision to enter the protection market comes amid calls from advisers for a platform that can both quote, complete an application and issue terms.
True Potential Senior Partner, Mark Henderson, said: “The aim of this suite of protection products is to make both the adviser and client journeys simple and cost-effective. Increasingly, advisers have told us that’s what they want and by having control of the technology, we can offer a unique, immediacy of service. The client gets a great deal and the adviser can offer a swift purchasing process.
“Technology continues to shape how financial products are delivered to consumers. We have seen this in the investment world and have built world leading facilities into our True Potential systems. We can now repeat this with our protection products with our unique offering.
“We are very happy with what we have built with Canada Life and the way clients have visibility and interaction throughout. We believe in setting financial goals with clients throughout their lives and protection is an increasingly important part of that planning.”
Jonathan Ford, Director of Individual Protection at Canada Life, added: “We are simply delighted to be chosen by True Potential. Having launched our range of value-laden products in 2015 we have been seeking ambitious partners.
“With an eye on being easy to do business with, we have a unique suite of support services customers can use without ever needing to make a claim. We genuinely believe efficiency and value can work hand-in-hand to deliver outstanding results.
“When we align the intuitive application journey, provided by the UnderwriteMe software, and the ability to immediately purchase protection with a respected brand like True Potential we have provided customers with a unique and easy way to buy protection.”
