"This builds on our already market-leading approach to comprehensive mental health cover and commitment to deliver immediate support."
- Arun Thiyagarajan, CEO of VitalityHealth
Available from April 2025, Vitality’s new app-based mental health platform provides access to over 150 evidence-based exercises designed by psychologists.
Powered by Wysa, this platform is ideal for Private Medical Insurance (PMI) policyholders with less severe mental health concerns – where a referral for talking therapies, outpatient or inpatient care isn’t needed.
Once registered, customers can access these exercises on demand, empowering them to manage their mental health on an everyday basis.
Furthermore, the provider has enhanced its Care Hub experience to recommend the most appropriate mental health support for customers within minutes. Options include talking therapies, guided digital self-management, and Headspace – which provides evidence-based meditation and mindfulness tools, mental health coaching, therapy, and psychiatry.
Customers with severe symptoms will be signposted to more urgent support.
"Vitality’s everyday care options now include Vitality GP, app-based support, physiotherapy, and talking therapies cover, as well as digital diagnostic services. All this can be accessed through Care Hub to empower customers to get the support they need.
"This builds on our already market-leading approach to comprehensive mental health cover and commitment to deliver immediate support," said Arun Thiyagarajan, CEO of VitalityHealth.
Last month, Vitality launched what it calls ‘the market’s first severity-based accident and fracture cover’, which reflects the impact of an accident, both physical and financial, when paying claims.
READ MORE: Vitality unveils changes including severity-based accident & fracture cover
Justin Taurog, CEO of VitalityLife said: "Today’s protection market has changed significantly in recent years, with clients, rightfully, expecting more than ever before from their insurer, and actively looking for support to get back to work as quickly as possible where they are injured or ill.
"These enhancements reflect this, with a further evolution to the health and wellbeing support offered to members to get them back to full health as quickly as possible, while at the same time, ensuring we’re offering relevant and comprehensive cover."
