Wakam launches embedded insurance subsidiary in the UK following FCA & PRA approvals

Today, Wakam has been approved as a licensed and regulated insurer by the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) to support the launch of its new UK subsidiary, Wakam UK Ltd.

Related topics:  Wakam,  insurtech
Tabitha Lambie | Editor, Protection Reporter
30th April 2024
Wakam
"The launch of Wakam UK is a significant development for Wakam and underscores our steadfast commitment to the UK market and our UK customers and partners."
- Mark Christer, CEO of Wakam UK

With approvals from the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA), Wakam is set to launch its new UK subsidiary, Wakam UK Ltd. Generating roughly £500mn annually in gross written premiums for the company, this UK subsidiary has been branded a “powerful affirmation of its commitment to the UK market.”

Wakam has said this move cements its position as an “innovative force in the continental insurance landscape” and boosts its ability to form white-label partnerships across Europe with its distributors.

This decision is part of a wider strategy to enhance technical fundamentals and scaling processes, paving the way for future growth and success. As such, Wakam has assembled a skilled UK-based team of over forty professionals under the leader of Mark Christer as the newly appointed UK Branch Manager. He joined the company in October 2023 alongside Catherine Charrier-Leflaive as Group CEO.

Alongside these appointments, Wakam has established its UK Board which includes Ian Robinson as Chair (ex-Global COO at HSBC), Adrian Brown (ex-COO of Ardonagh Group & European CEO of RSA), and Camilla Richardson (ex-CEO of the Association of Foreign Exchange and Payment Companies & CRO at Global Reach Group).

“The launch of Wakam UK is a significant development for Wakam and underscores our steadfast commitment to the UK market and our UK customers and partners,” said Mark Christer. He notes that Wakam has “always been known for its innovation and agility” and looks forward to coupling that with the “significant talent we have recruited to deliver sustainable profitable growth for our partners and ourselves.”

Catherine Charrier-Lefaive said, “We’re delighted to have successfully navigated the stringent FCA and PRA processes enabling the establishment of Wakam UK.” She’s confident in the mobilisation of all teams within the group to ensure that Wakam maintains its position as a leading player in the market.

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