Allianz UK expands insurance distribution footprint with Sainsbury’s Bank agreement

Allianz UK has announced a new strategic agreement with Sainsbury’s Bank, offering replacement home and motor insurance policies to the bank’s existing customers. 

Related topics:  Allianz UK,  personal lines
Tabitha Lambie | Editor, Protection Reporter
30th July 2025
Allianz
"We’re confident they will continue to deliver our customers the best experience and offering possible."
- Bláthnaid Bergin, chief financial officer at Sainsbury’s

Allianz UK has today announced its new strategic agreement with Sainsbury’s Bank.

From November 2025, Allianz UK (through its group company Liverpool Victoria Insurance Company Ltd) will begin offering replacement home and motor insurance policies to existing Sainsbury’s Bank customers once their current plans have expired. 

“We’re continually evolving our offering and distribution footprint to create seamless customer experiences as we grow profitably and strengthen Allianz in the UK,” explained Serge Raffard, managing director for personal lines at Allianz UK. 

This agreement has been classified as a ‘significant step’ in Allianz’s strategy to boost its presence in the UK retail insurance market. 

“I’m excited to support Sainsbury’s Bank customers with their future insurance needs. This announcement is between two organisations who look after customers across the UK, and it’s a relationship built on shared values and a mutual commitment to customer excellence,” he said. 

Bláthnaid Bergin, chief financial officer at Sainsbury’s, added: “It’s important to us that we work with partners who share our values and customer focus, which is why I’m pleased to be announcing this new agreement with Allianz. We’re confident they will continue to deliver our customers the best experience and offering possible.” 

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