Aviva joins CIExpert’s IP Insight Zones following recent dashboard launch

CIExpert has today announced the addition of Aviva as the eighth insurer to feature in its Income Protection (IP) Insight Zones, following the recent launch of its new dashboard.

Related topics:  CIExpert,  Protection
Tabitha Lambie | Editor, Protection Reporter
10th June 2025
Paul Roberts, distribution & proposition director at CIExpert
"Everyone at CIExpert is committed to building on the depth of information, as well as new tools and calculators, available within our Insight Zones."
- Paul Roberts, proposition & distribution director at CIExpert

Aviva has joined CIExpert’s Income Protection (IP) Insight Zones, offering subscribers access to its individual IP plans, as well as its full range of personal & business life cover and Critical Illness (CI) policies – all available at no additional cost. 

This announcement follows the recent launch of CIExpert’s new Insight Zone Dashboard, acting as an overview for the existing Life Insurance, CI, and IP Insight Zone pages.

“The Insight Zones have brought real clarity to our users for Life, CI, and IP policies over recent years. We know how time-consuming it can be to navigate multiple insurer sites,” explained Natalie Mayne, creative director at CIExpert.

She said: “This new dashboard offers a user-friendly way to explore product updates, insights, and learning resources – all in one place. We’ve also seen through our Critical Thinking LIVE webinars how valuable peer experience is, and this platform brings that shared learning directly into the Insight Zones.” 

READ MORE: CIExpert launch new Insight Zone Dashboard to support advisers’ awareness of market trends 

Aviva sells an enhanced IP+ plan and a core ‘Living Costs’ policy, which both include DigiCare+ automatically, as well as the opportunity to add global treatment cover and fracture cover for an additional cost.

“We’re delighted to support the launch of CIExpert’s new Insight Zone Dashboard, which represents a significant step forward in empowering advisers with streamlined, accessible and education-driven tools. By enhancing visibility across Life Insurance, CI, and IP products, the dashboard enables advisers to stay ahead of market trends and deliver more confident, customer-centric advice.

“As an advocate for clarity and innovation in protection advice, we recognise the value this dashboard brings in consolidating updates, insights, and learning resources into one intuitive platform,” said Jonathan Cater, CI proposition manager at Aviva. 

Aviva’s IP+ offers a choice of level or increasing guaranteed premiums, with waiver of premium included at no additional cost. This policy also provides access to rehabilitation support, as well as back-to-work, hospital, trauma, and funeral benefits.

The insurer’s Living Costs IP plan provides cover for up to £1.5k without the need to provide proof of income. Both products now include annual statements. 

Paul Roberts, proposition & distribution director at CIExpert (pictured), commented: “Aviva’s decision to become the latest insurer to join our IP Insight Zones is more than a ringing endorsement of the value our Insight Zones deliver to advisers and consumers; it also signals the trust that insurers such as Aviva have in CIExpert. 

“Everyone at CIExpert is committed to building on the depth of information, as well as new tools and calculators, available within our Insight Zones, and that’s why we’re excited to welcome Aviva into our IP Insight Zone platform.”

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