"The cost-of-living crisis is having a double impact on small business owners - hitting both their personal and business finances."
- Joanna Elson, CBE, Money Advice Trust chief executive
Aviva has confirmed that it will pledge £7m to Citizens Advice, supporting 50 new advisers who will be able to help as many as 250,000 additional people seeking advice, as well as £2m to Money Advice Trust’s Business Debtline service over the next two years.
This investment into Money Advice Trust’s Business Debtline service will help provide over 250,000 more calls and appointments to help curve the recent 24% rise in calls seeking help amid the cost of living crisis.
The insurer noted that the Money Advice Trust’s Business Debtline service is the only free dedicated debt advice service for small business owners and the self-employed in the UK so Aviva’s support will help get more people “back on their feel and build their financial resilience for the longer term.”
Commenting on these new partnerships, Amanda Blanc, Aviva chief executive, has said:
“We’re proud to partner with Citizens Advice and the Money Advice Trust. Their incredible staff and volunteers are working flat-out to make sure people across the UK can navigate these challenging times.
“Aviva’s financial support over the next two years will help these brilliant charities get more people and more small businesses back on their feet and build their financial resilience for the longer term.”
Joanna Elson, CBE, Money Advice Trust chief executive, added:
“With millions of people worrying about the cost of living every day, it has never been more important to ensure small businesses get the advice and support they need. The Money Advice Trust’s partnership with Aviva will help this critical part of the UK economy to look forward with confidence.”
Dame Clare Moriarty, Citizens Advice chief executive, also noted that Citizens Advice is glad to partner with Aviva to help people access the best online resources available to navigate their problems.