AXA Health launches new 'buildable' healthcare proposition

AXA Health customers are now able to build their own private healthcare plan following the development of a new 'first of a kind' PMI proposition.

Related topics:  Health,  health insurance,  AXA
Warren Lewis
10th May 2023
"We’re proud to be the first health insurer to develop a plan such as this that puts the customer first and gives them far greater control over their cover"

Known simply as the AXA Health Plan, the new proposition will initially be launched to a small group of individual customers before availability is expanded, following over 1,000 hours of development research.

The new proposition follows a modular design which focuses on four core areas: outpatient diagnosis and care, inpatient and day patient care, cancer care and mental health care, and allows customers to tailor their own private healthcare plan.

In addition to having control over the four care options, customers can also manage the cost of the plan 'without compromising on the quality of care' and can pick different options, such as applying a rolling excess, choosing where treatments take place and limiting the number of specialist consultations per year to suit their budget and requirements. 

Cover is available for the whole family, including those living at a different address, such as dependants at university. 

AXA Health has created personalised handbooks for every member, ensuring they have a simple view of what’s covered by omitting details of cover they haven’t opted for. Customers will be contacted to discuss moving to the new plan. 

Matt Vardy, CEO, AXA Health said:

“The events of the past few years have changed all our lives and as a business, we want to offer the services and cover that our customers need and want.

“The buildable nature of the plan empowers people to take control of their health in the best way for themselves and their loved ones, by selecting the areas of cover that are most relevant to them. And as we've included access to health assessments, an online GP service, 24/7 health support line and discounted gym memberships, customers can feel confident that their health and wellbeing are in good hands.

“We’re proud to be the first health insurer to develop a plan such as this that puts the customer first and gives them far greater control over their cover. This is a bold next step for our business, and it really couldn’t have come at a more critical time as the unwavering demand for increased accessibility and choice has grown as a result of the pandemic and the ongoing strain on the NHS.”

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