Berkeley Alexander makes new director appointment in hopes of cementing its position as a ‘GI provider of choice’

Berkeley Alexander has today announced Craig Powell as its new sales and business development director, joining the provider from Gallaghers.

Related topics:  New Hire,  Growth
Protection Reporter
24th January 2023
New Hire 5
"Berkeley Alexander’s reputation and expertise are well known and I look forward to using my skills to further maximise its huge potential."
- Craig Powell, Berkeley Alexander sales and business development director

Prior to this appointment, Craig Powell held positions at Towergate where he was the architect of its highly successful referral division, creating the brand, growing the book, and maintaining strong relationships with both Appointed Representatives and directly authorised introducers, as well as Gallaghers as a senior business development manager.

With almost two decades of experience, Powell brings cross-class expertise in almost every type of insurance, both personal lines and commercial, as well as experience in sales, marketing, governance, and new relationship management.

Commenting on the appointment, Geoff Hall, Berkeley Alexander chairman, has said:  

“We are thrilled to welcome Craig to the team.  It’s my belief that with him onboard we will accelerate our current growth and further cement our position as a GI provider of choice, with a first-class team helping advisers secure cover for their clients from our wide choice of GI products.   

“Having specialised in providing GI to IFAs for over 30 years, we understand what IFAs expect and need and we have a successful track record in this market.  With Craig’s expertise in the referrals market in particular, I’m excited to see that part of the business flourish under his leadership. 

“It’s great news for our agents; both referrals and directly authorised agents each now has its own dedicated staff specialising in those areas to service agents and clients.  It’s good news too for our staff – creating new opportunities for career progression now on both sides of the business.”

Craig Powell added:

“It’s a privilege to take up the role.  As a results-driven person, I am always seeking new opportunities for growth, new business creation, and opportunities to not only exceed business expectations, but also those of clients.”   

Berkeley Alexander continues to offer GI services mainly to directly authorised IFAs and Mortgage Brokers and now expects to grow its referrals business significantly by the end of next year. 

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