"The new solution will benefit so many individuals in the UK who struggle to gain cover due to chronic health issues, allowing them to gain a sense of financial security for themselves and their families."
- Daniel Simpson, Chief Innovation Officer at Shepherds Friendly
Bluezone’s strategic relaunch aims to go beyond traditional insurance by providing innovative tools that help customers improve their health & wellbeing. The rebrand revolves around the link between blueberries and improved health concerns such as blood pressure, blood sugar, and gastrointestinal issues.
Supported by Shepherds Friendly, Blueberry Life will expand its Life Insurance offering tailored to individuals with a wide range of chronic health conditions – this expansion recognises the reality of one in two people in the UK living with at least one chronic condition that may impact their eligibility for Life Insurance.
Blueberry Life is launching an insurance lifestyle app dedicated to supporting its customers with living healthier, happier lives. This app will offer clear information, tools, and resources to help individuals understand, track, and manage their health, creating a comprehensive ecosystem of support that goes beyond the traditional insurance model.
“We’re incredibly excited to launch this specialist Blueberry Life product that allows us to protect many more conditions and lives. The new Blueberry Life brand speaks to our mission of improving health span by delivering precision healthcare through insurance,” explained Dr Karan Mehta, CEO of Blueberry Life.
He said: “Our unique insurance model means everyone wins. Individuals improve their health whilst saving money, insurers become more profitable as loss ratio improves and society benefits as a whole as the population becomes healthier and more productive.”
“We are so pleased to be working with the innovative team at Blueberry Life and support with the launch of their expanded life insurance product. The new solution will benefit so many individuals in the UK who struggle to gain cover due to chronic health issues, allowing them to gain a sense of financial security for themselves and their families,” added Daniel Simpson, Chief Innovation Officer at Shepherds Friendly.
