Typical of the reaction, Neil Grewcock, manager at Mutual Insurance in Leicester describes the portal as “very easy to use”, saying that “the range of products available is fantastic” but true to its promise of flexible, user-directed service, the Aim Core Protect team behind the platform’s development has already responded to customer suggestions by adding nine new lines and upgrading cover in several existing areas.
New insurance products include 14, 21 and 28 day cover for ‘Class A` / `Light Commercial’ and ‘Intermediate’ replacement vehicle policies, as well as national and/or home-start recovery for taxi drivers. Enhancements to the existing range of services include increasing the maximum cover for motorcycle helmets and leathers to £1,500, and also upgrading both the silver and gold breakdown policies, to include cover on a national basis. Even Aim’s standard motor legal expenses policy has had its cover doubled to provide up to £100,000 of protection.
Improvements have also been made to basic functionality with a new dashboard reports section for policy sales and monthly sales activity and a new priority button for brokers to submit motor legal expenses insurance claims directly to the Aim team.
Navigating around the system has been a particular talking point amongst early adopters with reports singling out clear layouts and intuitive commands for special praise.
Phil Slater, owner of Appleton and Green Insurance Brokers in Stockport comments:
“The Aim system is easy to use and really easy to navigate. There’s a good variation of niche products and the premiums seem very competitive.”
The online platform, which allows brokers to log on via a secure, encrypted gateway to browse policies and documentation relating to over 50 different types of traditional and more innovative motor, family, home, personal, legal and landlord cover, as well as associated non-insurance products, was developed by Aim Group’s insurance specialists to enable brokers to broaden and enhance their offers, improve efficiency and service levels and increase revenue streams.
Purchases can be completed online with cover certificates available immediately to clients electronically. And, once populated, the system retains customer data allowing for rapid policy updates and amendments as well as automatic policy renewals via what effectively becomes a comprehensive contact management tool that enables any size of intermediary business to do more business.
Ian Meachin, AIM’s sales manager, comments:
“We were always confident but the initial feedback we’ve had since launching the portal commercially is that our broker platform speeds up the traditional sales cycle, has a positive impact on the communication between a broker and their client, and improves the ability for an intermediary to cross-sell or upgrade cover effortlessly.”
“We were also confident that we’d get plenty of suggestions for improvements. As more brokers begin using the system the feedback increases. Consequently, so does our opportunity to innovate. We’re already working on more upgrades and hope to roll out even more enhancements in the next couple of months. This system truly has the capacity to be all things to all brokers, offering users as little or as much help as they want; as little or as much support as they are prepared to ask for.”
