"At Bupa, our ambition is to be the most customer-centric company in the world, and using the Radar Live platform supports that ambition by offering a more agile, personalised experience for our customers when it comes to pricing. "
- Adrian Baskir, Bupa UK chief commercial actuary
WTW is a radar live platform that uses advanced analytical methods and market-leading modeling methods to price health insurance premiums in real-time. This ensures greater accuracy and personalisation to better fit the customer’s individual needs.
Bupa UK believes WTW’s platform will help improve pricing accuracy in predicting customer claims and improve underwriting performance. It will also increase Bupa’s flexibility and agility in offering new products to customers.
Adrian Baskir, Bupa UK chief commercial actuary, has said:
“This forms part of our transformation strategy, which is continuing at a pace so we can adapt to the changing external environment and transform Bupa to meet changing customer expectations.”
Tim Rourke, WTW UK head of p&c pricing, product, claims, and underwriting, added:
“We are delighted Bupa UK has chosen to work with WTW. By confirming Radar Live as their pricing platform of choice, Bupa is well placed to enhance its digital capability by offering cutting-edge pricing and underwriting excellence that will help build on their commitment to improved customer engagement and satisfaction.”
