Bupa UK appoint new Director of Distribution, Business & Specialist Products

Today, Bupa UK announced the appointment of Rob Bain as Director of Distribution, Business & Specialist Products.

Related topics:  Bupa UK,  New Hire
Tabitha Lambie | Editor, Protection Reporter
23rd January 2025
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"Rob’s passion for our customers, intermediary partners, and our people will be key as we continue on our growth journey."
- Richard Norris, General Manager for Business & Specialist Products at Bupa UK

Prior to this appointment, Rob Bain served as Head of Intermediary Distribution at Bupa UK following several appointments from National Account Manager. Rob began his career in Financial Services at Bupa where he’s remained for the last twenty-four years.

In his new role, he will be responsible for growing Bupa's relationships with intermediaries across corporate, SME, and specialist products - including Dental Insurance, Cash Plan, and Well+ health subscriptions. 

Rob succeeds Ian McMillan who retired at the start of this month. 

"I'm excited to take on this role and further strengthen relationships with our valued intermediary partners. Together with the talented team at Bupa, we’ll continue to drive growth, deliver exceptional service to our customers, and make Bupa. Better For Business," he said.   

"Rob’s passion for our customers, intermediary partners, and our people will be key as we continue on our growth journey and support our ambition to be the number one choice for intermediary partners. I’m looking forward to working with Rob in his new role," added Richard Norris, General Manager for Business & Specialist Products at Bupa UK.

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