Eleos Life expands distribution with strategic partnerships

Eleos Life has announced its latest strategic partnerships with Tlyfe and SuperFi, specialists in servicing renters and targeting those looking to take charge of their finances.

Related topics:  eleos,  distribution
Tabitha Lambie | Editor, Protection Reporter
30th June 2025
Kiruba Eswaran, CEO of Eleos Life
"We’re proud to partner with Eleos Life to offer IP that strengthens our mission to support customers with greater peace of mind and long-term financial stability."
- Nick Spiller, co-founder & chief product officer at SuperFi

Eleos Life has partnered with SuperFi, a start-up empowering users to take control of their finances, and Tlyfe, an app simplifying the rental process for tenants, to “make insurance more accessible than ever.” 

Individuals can now access protection products via the SuperFi and Tlyfe apps, with a digital sign-up process. Eleos Life offers Life Insurance and Income Protection (IP) policies. 

SuperFi and Tlyfe customers who purchase life or IP plans via Eleos Life can also access holistic care tools, including for physical and mental health. These tools are available at no additional cost. 

“Our mission is to make everyone financially resilient. By working with SuperFi and Tlyfe, we can offer smarter, more accessible solutions that meet people where they are,” said Kiruba Eswaran, CEO of Eleos Life (pictured). 

Nick Spiller, co-founder & chief product officer at SuperFi, added: “We’re proud to partner with Eleos Life to offer IP that strengthens our mission to support customers with greater peace of mind and long-term financial stability. With over 90% of adults in the UK holding less than £500 in savings, loss of income can create serious financial stress. 

“At SuperFi, we proactively identify those most at risk and connect them with the relevant tools and protection. This partnership allows us to deepen that support.”

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