Guardian fulfills brand promise with UnderwriteMe partnership

Guardian Financial Services has today announced its launch onto UnderwriteMe’s protection platform, following its recent upgrades to Protection Builder 2.0 over the summer.

Protection Reporter
6th October 2022
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"It’s always good to have new providers join the Protection Platform. It offers efficiency gains for our advisers who can give advice based on a wide range of products, without having to spend unnecessary time sourcing separate quotations."
- Mark Harrington, London & Country advice director

Over the last 6 months, Guardian has upgraded its quote and apply system, Protection Builder 2.0, and enhanced its pre-sales underwriting tool, Qi – both of which utilise UnderwriteMe’s Underwriting Engine technology.

Following these developments, the insurer has now launched on UnderwriteMe’s Protection Platform, expanding Guardian’s distribution reach. This partnership will provide firms using the platform as their main protection quote and apply portal with advice.

UnderwriteMe’s Protection Platform allows advisers to easily compare ‘buy-now’ quotes on multiple products from multiple providers. Comparisons are fully underwritten, to accurately set client expectations and give a simpler and faster underwriting experience.

The platform currently serves 762 advice firms and more than 4,350 individual advisers.

Commenting on the partnership, Hilary Banks, Guardian sales director, has said:

“We’re very happy to bring our great products to advisers using the platform. UnderwriteMe’s ambition to make the protection experience easier, simpler and faster, fits closely with our own brand promise of ‘Life. Made Better.’

“We’ve seen the platform’s usage grow quickly and it is now a preferred option for many advice firms wanting to set client expectations up-front, cut processing times, and provide a fully online experience. This partnership opens up a significant strategic opportunity for us and gives more customers access to our quality products.”

James Tait, UnderwriteMe chief executive, added:

“We’re delighted to announce that Guardian is now available on our Protection Platform. Our brands are both committed to growing the market through innovation and making sure clients get the right outcomes.

“By offering fully underwritten comparisons, our Protection Platform makes it easier for advisers to include protection in all their recommendations, and by eliminating any underwriting premium loading ‘surprises’, it helps more people get the protection they need.”

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