The two new non-executive directors aim to strengthen the Holloway board in line with its future development and diversification plan.
Mat Manser, sales and marketing director for Holloway Friendly, said:
“Our ambition for Holloway Friendly is to grow the business constantly and steadily as we have done for the past 135 years. We have invested in a number of new ventures in the last 18 months, including the launch of Optimal our group life business run by Nigel Hartley.
“We also invested with financial services software company IfApps to launch an accessible way of buying illness-specific critical illness with a unique breast cancer support policy available to buy through an app.
“Both of these investments have been incredibly successful so, with the help of our two NEDs we intend to continue to expand both our core business while investing in other complementary businesses that will add significant value both to Holloway Friendly and the people most in need of protection.”
Correction: an earlier version of this article stated that Adrian Humphreys was most recently the CEO of the Western Provident Association Group. WPA have since confirmed that this information is inaccurate.