"This gives them more confidence to buy and to trust an organisation which is ‘people first’ and harnesses the collective power of experts across the UK and indeed the world."
- Ian Sawyer, Commercial Director at Howden Life and Health
This rebrand is part of Howden’s global strategy to unite under one recognisable brand as it serves more clients across new territories and specialisms.
Founded in 1995 and acquired by Howden in 2020, Assured Futures specialises in Life Insurance, Private Medical Insurance (PMI), Income Protection (IP), and Accident Sickness & Unemployment (ASU). Assured Futures was one of the first specialist protection insurance brokers in the UK.
Commenting on this rebrand, Ian Sawyer, Commercial Director at Howden Life and Health, has said:
“Assured Futures has always been an ambitious business with clients at its core, and Howden was founded on the same ethos. Becoming part of the Howden family along with A-Plan in 2020 has given us even bigger growth opportunities while allowing us to stay true to our core values.
“This rebrand marks the next exciting chapter in our journey with the new name enabling our customers, both consumer and business, access the widest choice of insurance solutions available, through High Street locations, online and via specialist centres.
“This gives them more confidence to buy and to trust an organisation which is ‘people first’ and harnesses the collective power of experts across the UK and indeed the world. Our people make it possible for us to fully align with the Howden Group while also reflecting our specialist and unique role within it.”
Mike Dalby, Managing Director, UK Consumer Life & Health at Howden, added:
“As we continue to grow and serve more clients across more territories and more specialisms our broking operations need to be united under one globally recognised brand.
“We take a different approach to doing business, a different approach to our people, and a different approach to insurance, and we wanted to look and sound different too. That is what the rebrand is about and we are delighted that Howden Life and Health is a part of it.”