"We’re delighted to be working with the IPTF to highlight the vital role that mutuals and friendly societies play in the protection market."
- Andrew Whyte, CEO of the Association of Financial Mutuals
As part of its dedicated focus on the crucial role of mutuals and friendly societies in the UK, the Income Protection Task Force (IPTF) has affiliated with the Association of Financial Mutuals (AFM).
This collaboration aims to raise awareness of the products available via mutual providers and educate advisers on how they can better understand and access these solutions.
The IPTF will spotlight the unique strengths of mutuals and friendly societies throughout April, showcasing their long-standing history and impact on the protection market.
"We’re delighted to be working with the IPTF to highlight the vital role that mutuals and friendly societies play in the protection market.
"This initiative will help increase awareness of the fantastic products our members provide and demonstrate how mutuality continues to offer a customer-centric alternative in Financial Services," explained Andrew Whyte, CEO of the AFM.
Reacting to this affiliation, Jim Islam, CEO of the financial mutual, OneFamily Group, said, "We’ve been helping families build financial resilience for fifty years, and we know how vital protection is in giving people confidence in their future.
"This collaboration with the IPTF and AFM is a great opportunity to highlight the role of mutuals in providing modern, accessible solutions that put customers first. By working together, we can help more advisers and customers recognise the value of protection that’s fair and built for today’s world."
