![IPTF joins Consumer Duty Alliance IPTF](https://www.protectionreporter.co.uk/images/660x350/iptf-19246.png)
"The values and objectives of the IPTF and the CDA are closely aligned with us both being focused on improving consumer outcomes and financial resilience in the population."
- Vicky Churcher, Co-Chair of the IPTF
The Consumer Duty Alliance (CDA), which incorporates the Financial Vulnerability Taskforce, assists the personal finance sector with the Financial Conduct Authority’s (FCA) Consumer Duty by coordinating, sharing, and promoting understanding and good practices for the benefit of the wider market.
As an affiliate member, the Income Protection Taskforce (IPTF) will work with the CDA to produce relevant content for financial advisers in the protection sector, focused on Consumer Duty and how Income Protection (IP) discussions can support these requirements.
“The values and objectives of the IPTF and the CDA are closely aligned with us both being focused on improving consumer outcomes and financial resilience in the population,” explained Vicky Churcher, Co-Chair of the IPTF. She’s looking forward to working alongside a like-minded organisation that highlights the value great financial advice can add for customers.
Tony Miles, Secretariat of the CDA, shared Vicky’s enthusiasm, highlighting that “whilst the current Cost-of-Living Crisis shines an inevitable light on price, it also underlines the importance that more consumers appreciate the value and benefits of protection products to their long-term financial wellbeing.”
“We look forward to working with the IPTF to help grow the Alliance's footprint across the protection sector and in turn promote the good work the IPTF are doing working with their members in sharing good practice and delivering good outcomes for clients,” he concluded.