"We want to help brokers ensure potential clients know that help is available, accessible and professional and that means being proactive on digital channels."
National broker firm, Just Mortgages, has launched a series of free digital masterclasses to provide self-employed mortgage and protection brokers with the tools to communicate with clients and attract new business via online channels.
The masterclasses offer brokers unlimited access to professional advice and support to enable them to build and make the most of social media opportunities.
Topics covered in the masterclasses include showing brokers how to increase their google presence and utilise their social media accounts to reach new clients.
Brokers can also learn how financial services regulations can be adhered to in their digital marketing activity and how best to chose social channels to target specific groups or product types.
The masterclasses are designed to provide practical advice that can be actioned by brokers immediately such as it is unwise to target equity release borrowers via TikTok as the demographic profile is simply not compatible. Additionally they will learn specifics about channels such as instagram and the correct use of stories, posts, reels and posting schedules.
John Philips, national operations director at Just Mortgages, said: “This is a terrific initiative from our digital marketing team headed up by Jodie Andrews and the response from brokers has been tremendous. This is a period of great confusion for many borrowers who are desperate to get advice and support regarding their mortgage and protection needs and they often simply don't know where to turn.
"For too many borrowers they are accepted for a mortgage and then abandoned for years until the deal expires. We want to help brokers ensure potential clients know that help is available, accessible and professional and that means being proactive on digital channels.
"These masterclasses build on the existing marketing support currently available and support brokers building their own trading style and brand. One of the features of the Just Mortgages proposition is that self-employed brokers are ‘on your own but not alone’, and this type of support offers the level of support and expertise normally only found via a dedicated marketing agency."
