LifeQuote announces digital transformation amidst ongoing protection advice commitment

The recent improvements to end-to-end protection specialist LifeQuote’s quote engine have been designed to remove barriers to protection advice, making it easier for advisers and customers to secure cover.

Related topics:  Protection,  Advice
Tabitha Lambie | Editorial assistant, Barcadia Media
15th September 2022
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"This is an exciting period of transformation and growth at LifeQuote, cementing our commitment to helping advisers reduce the time, hassle, and risk of selling protection."
- Iain Clark, LifeQuote chief commercial officer

These enhancements also apply to LifeQuote’s Sell Online service which offers firms a non-advised sales journey, where clients can quote, compare, and apply via an intermediary’s branded insurance quoting system.

Additionally, LifeQuote has made a significant investment in its new CRM platform to improve data integration. This will reduce the time and effort of completing time-consuming tasks during underwriting.

Automation also makes it even easier for advisers to be kept up to date on the status of their cases.

These changes strengthen LifeQuote’s case tracking system, giving advisers a more comprehensive overview of activities that have already been completed. It also means advisers will be able to view all their protection cases - pre and post submission, across all clients and insurers.

LifeQuote’s digital transformation is part of a recent rebrand, reflecting its position as the only end-to-end protection sales support service for advisers in the market.

Commenting on these improvements, Iain Clark, LifeQuote chief commercial officer, has said:

“We are one of the biggest writers of protection in the UK and have helped advisers protect more than one million clients and their families through our administration service, where we manage all the admin needed to get a policy on risk, including completing applications and chasing GP reports. 

“Advisers using our administration service save, on average, three valuable hours for every case that goes on risk. This time saving frees advisers to have more effective mortgage and protection conversations, which will become increasingly vital as advisers navigate the challenges of selling protection throughout the cost-of-living crisis.

“The new CRM also allows us to deliver further enhancements to our services, and we look forward to announcing more exciting developments over the next few months.”

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