"Millions of people lack access to a dentist and endure chronic dental problems as a result. This partnership delivers a comprehensive, 360-degree approach to overall health & wellbeing. "
- Noreen Latif, head of partnerships at Toothfairy
National Friendly has announced the addition of Friendly Dentist+ to its ‘Friendly Shield’ product. Powered by Toothfairy, Friendly Dentist+ delivers instant remote advice, guidance, and prescriptions to support everyday dental needs.
The mutual launched Friendly Shield in July 2024, designed to provide various benefits to support individuals before and after an unexpected accident – the policy also allows for multiple simultaneous claims should policyholders need to claim more than one benefit as a result of their injury.
READ MORE: National Friendly launch new three-tier non-underwritten protection product
New members accessing Friendly Dentist+ will benefit from its dental chat helpline, expert-led videos and articles on dental health, emergency online dental appointments, help finding in-person emergency treatment, symptom checker tool, and a 10% discount on cosmetic dental treatments, such as whitening and straightening.
Research commissioned by National Friendly (2,000 respondents) supports its decision to launch Friendly Dentist+, with almost one in three (29%) considering dental cover a key factor when choosing an essential insurance policy.
“Our aim is always to make protection accessible, affordable, and relevant. By adding Friendly Dentist+ to Friendly Shield, we recognise the importance people place on dental health and remove another barrier to care,” said Oliver Jones, commercial director at National Friendly.
Noreen Latif, head of partnerships at Toothfairy, added: “Millions of people lack access to a dentist and endure chronic dental problems as a result. This partnership delivers a comprehensive, 360-degree approach to overall health & wellbeing.
“Founded by dentists, Toothfairy empowers patients with lifelong skills to prevent dental issues, and the ethos of National Friendly aligns perfectly with our mission to ensure everyone feels healthier, happier, and more confident.”
Reacting to this product enhancement, Harris Khan, founder & director at Life Without Lemons, said Friendly Dentist+ shows National Friendly “understands what people value day-to-day. It’s a smart enhancement that makes the product even more compelling and easy to recommend.”
