New protection firm launches with Best Practice IFA Group

Sphere Assured (led by Wes McCranor, former Head of Protection at PIB Employee Benefits) has launched as an Appointed Representative (AR) of Best Practice IFA Group Ltd and partner to WTT Group and Gerald Edelman.

Related topics:  Sphere Assured,  Protection
Warren Lewis | Editor, Property Reporter
7th March 2025
Wes McCranor, Sphere Assured
"Sphere Assured has big plans for 2025 and with the addition of new stakeholders and strategic partnerships, we’re committed to delivering a unique and high-quality service to our clients."
- Wes McCranor, Director at Sphere Assured

Wes McCranor, former Head of Protection at PIB Employee Benefits, has announced the launch of Sphere Assured as an Appointed Representative (AR) of Best Practice IFA Group and partner to WTT Group and Gerald Edelman. This protection firm specialises in insurance solutions for small & medium-sized enterprises (SMEs), mergers and acquisition transactions, professional athletes, media figures, and private clients. 

In its launch announcement, the firm said it offers a “sphere” of services to provide bespoke insurance solutions to a wide range of clients with an unparalleled approach to medical due diligence when obtaining policies. 

Sphere Assured’s clients will have access to medical specialists, doctors, and clinics to provide full clarity on medical conditions and risks. 

“We created Sphere Assured to deliver a new standard of protection, paying attention to the details often overlooked by other businesses. By anonymously risk profiling medical data before any policy decisions are made, we can mitigate the risk of clients being refused cover due to flagged health issues,” he explained. 

Wes said: “Our approach is transferable for both corporate and personal clients with individuals gaining support in Life Insurance, Critical Illness Cover (CIC), Income Protection (IP), and Family Income Benefit (FIB), alongside the best advice for Key Persons Insurance, Shareholder & Partnership Protection, Loan Protection, and Relevant Life Insurance.”

Carl Lundberg, CEO of Geral Edelman, said he was “very pleased to have partnered with Wes McCranor to launch Sphere Assured. The corporate finance industry relies upon effective risk mitigation strategies, particularly where human capital is at risk.

“Sphere’s medical due diligence underwriting process helps secure the transactions that we advise on, to protect against uncertainty, safeguard the deal post-completion and ensure a level of confidentiality that is unrivalled in our sector.” 

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