"Changing our name from Phoenix Group Holdings to Standard Life in March 2026 brings our most trusted brand to the forefront."
- Andy Briggs, group CEO for Phoenix Group
In its 2025 interim results, Phoenix Group announced its rebrand to Standard Life for 2026.
Andy Briggs, group CEO for Phoenix Group, explained that “Changing our name from Phoenix Group Holdings to Standard Life in March 2026 brings our most trusted brand to the forefront and demonstrates our commitment to helping customers secure a better retirement.”
In 2018, Phoenix Group acquired Standard Life from Aberdeen for £2.93bn. At the time, Clive Bannister said: “This is an attractive price and compares favourably with our prior acquisitions of AXA and Abbey Life in 2016.”
Discussing its three-year strategy, Andy emphasised that Phoenix Group has “strengthened our balance sheet and continued to invest in our market-leading pensions, savings, and retirement solutions businesses.”
He highlighted cost savings from its strategic partnership with Wipro which delivers life and pension administration services to its ReAssure book of business, supporting 1.9mn policies.
There has also been a 10% increase in Phoenix Group’s store of insurance contract value recorded in the Contractual Service Margin (CSM).
“We’re increasingly well placed to serve our customers’ retirement needs and create further customer and shareholder value as we fulfil our vision to become the UK’s leading retirement, savings, and income business,” he concluded.
In February 2025, the Association of British Insurers (ABI) announced the appointment of Andy Briggs as president, succeeding Tim Bailey who had been in the role since 2023. Ken Norgrove, CEO, UK & International at RSA Insurance remained as deputy president.
