"We seek to provide greater value to our customers and are committed to helping advisers grow their business."
- Richard Horner, Head of Individual Protection at MetLife UK
By joining the service, Protection Guru is now able to provide advisers in the UK with updates and insights on MetLife’s protection products. These insights will include MetLife’s Protection Accident Cover, Children’s Critical Illness Cover (CIC), Mortgage Protection, and Value-Added Benefits. Notably, protection advisers will benefit from insights on MetLife’s individual protection offerings – Everyday Protect, ChildShield, and Mortgage Safe.
MetLife joins Legal & General (L&G), The Exeter, Zurich Insurance, Vitality, Guardian Financial Services (Guardian), Scottish Widows, Royal London, Cirencester Friendly, HSBC Life, and British Friendly.
Protection Guru’s Daily Insights service is currently free for advisers.
“By joining Protection Guru, our community of advisers will now have access to timely, accurate and comprehensive insights on MetLife’s suite of protection products, alongside those of existing companies on our platform,” explained Joanne Legg, Sales & Relationships Manager at Protection Guru.
She said: “Protection Guru seeks to empower advisers and, through Protection Guru Pro, supports them to make recommendations that holistically consider a matrix of quality, value, and price which has become crucial since the implementation of the Consumer Duty regulation last year.”
Richard Horner, Head of Individual Protection at MetLife UK, added “We have big plans to help grow the protection market through our innovative propositions and we’re pleased that these developments will be effectively communicated to the community of advisers using the Protection Guru platform so they can make informed decisions for their customers.
“We seek to provide greater value to our customers and are committed to helping advisers grow their business. We’re delighted to be working with Protection Guru because they’re as passionate as we are about supporting advisers to ensure quality and affordability remain front of mind for protection product recommendations,” he concluded.
