"Unsurprisingly, mortgage term sales have lagged behind following a reduction in mortgage applications at the end of 2015."
Q1 protection sales stood at £118.4m, up £7.2m (6.5%) on the same period last year and £1.3m (1.1%) on the previous quarter.
The data found that term assurance accounted for the largest portion of sales for the quarter, at £46.3m (39.2%). Term assurance with critical illness followed in second place, bringing in £24.1m (20.3%) of sales.
Critical illness saw the biggest increase in sales quarter-on-quarter, rising 14.8% (£1.3m) on the last quarter of 2015 while mortgage term sales saw the biggest decline, dropping 6.8% (-£1.4m).
Geoff Greensmith, Director at Equifax Touchstone, said: “It has been a solid start to the year for protection sales, driven by a strong uptake in critical illness and term assurance policies. Unsurprisingly, mortgage term sales have lagged behind following a reduction in mortgage applications at the end of 2015. This trend may also continue into the next quarter given the rise in stamp duty for buy-to-let properties which came into effect on 1 April this year.”