LifeSearch has partnered with Snoop, the free open banking money management app, to give Snoop's users direct access to life insurance quotes within the platform, with complex cases referred to LifeSearch's specialist protection advisers.
The tie-up extends LifeSearch's strategy of reaching consumers through financial platforms they already use, embedding protection into a digital environment where users are actively engaged with their finances rather than specifically seeking cover. Snoop connects to users' bank accounts and credit cards via open banking, providing a single view of spending across providers. Its AI analyses that data to identify wasteful subscriptions, poor-value renewals, and bills where users could save money.
For protection professionals, the model represents a form of non-traditional distribution: life insurance quotes are available to purchase directly through a LifeSearch-powered online journey within the app, while users with more complex needs or questions are passed to the adviser team.
"Snoop's users are already thinking proactively about their finances, which makes this a natural fit," said Ed Axon, chief growth officer at LifeSearch.
"Too many people put off protecting their income or their family financially because it feels complicated or time-consuming. By making cover accessible right where people are already managing their money, we're removing that friction — and for anyone who needs a helping hand, our advisers are there too."
The partnership broadens what Snoop offers its users beyond expenditure analysis and bill switching. Rather than focusing solely on where households can reduce outgoings, the integration is designed to prompt users to consider financial resilience alongside savings.
"People come to Snoop because they want a clearer view of their money and practical ways to improve their financial position," said Paul Lloyd, chief marketing officer at Snoop.
"Protection has an important role to play in that, but too often it feels complicated, disconnected or easy to put off. Working with LifeSearch means we can bring protection into the everyday money-management journey, helping users understand their options and take action in a simple, trusted way."
