"The current economic circumstances have made income protection more important than ever."
- Paul Foody
Paul Foody will join the Reassured Board as it builds on its advisory successes since its launch in 2021, as well as expand and diversify protection products available to customers, especially Income Protection. Reassured currently considers the Income Protection market as “undersold” and hopes to provide products that are “flexible to customer needs” and offer "the best possible experience.”
Prior to Reassured, Paul Foody was the chief operating officer at Inchora and managing director at Albany Park. Foody also has experience developing expert advice platforms, co-founding Neilson Place to help consumers in the mortgage and insurance market.
As well as Paul Foody, Reassured has recently appointed Amanda Curwood as head of advised, and Lucy Brown, corporate relationships manager.
Commenting on Paul Foody’s appointment, Steve Marshall, Reassured chief executive, has said:
“It is a long lamented fact that Income Protection is a fantastic product which the market has woefully undersold until now. We will enter this sector with the same customer focussed ethos which made us the number one in Life Insurance and aim to bring IP to the masses. Paul’s experience and enthusiasm will be key to our success.”
Paul Foody added:
“Working with Reassured to develop their offering in this area will be a great way to help even more people get access to the right insurance for them.
“I have been impressed by the team Reassured has assembled and the incredible growth they have achieved to date. I am excited to help the business in its next phase.”