Life insurance broker, Reassured, has appointed Laura Mullaney as its chief growth officer.
Laura will help oversee the implementation of Reassured’s operational transformation projects including digital scripting and more effective contact strategies, including engaging with customers digitally where possible, as well as the continued growth of its partnerships programme. Additionally, Laura will be responsible for driving enhancements in both operations and customer journeys to continue improving the service Reassured delivers to customers.
Laura brings over 20-years of financial services experience into the role, most recently serving as transformation director at Hastings Direct. Prior to this, she was managing director of distribution at BGL Insurance.
Laura is the latest addition to Reassured’s executive leadership team, with other recent appointments including Beth Whelan as chief strategy and data officer in August.
Mark Townsend, CEO at Reassured, said: “We are very pleased to welcome Laura Mullaney to the role of CGO. With extensive experience in delivering great operational results to the benefit of the customer, Laura’s insight will be crucial as we continue to strive to be a more customer-led organisation.”
Laura added: “I am delighted to join Reassured. I look forward to working with the rest of the Reassured team on delivery of key digital transformation projects and expanding the current partnership offering, which are two areas that can bring big benefits to both customers and our insurer partners.”
