Reassured has announced the launch of a new partnership with Adviser.AI, a protection-specific, cloud-based customer engagement and automation platform. The partnership is intended to support Reassured’s ongoing digital transformation strategy, as it aims to use the platform to automate, personalise, and streamline processes.
These processes include marketing, servicing enquiries, policy outreach, cross-selling, and customer retention, as Reassured aims to reduces admin-heavy tasks for agents.
Reassured began trialling Adviser.AI in September 2025, using three core products: retention, benefit reminders, and post‑sale checks.
The results found that 13% of customers highlighted a vulnerability and requested additional support, 17.58% of customers got in touch about policy documents, 5.28% of customers used the review process to update or confirm their application details, and 19.14% expressed interest in placing their plan in trust.
Reassured claims that these insights have enabled faster follow‑up, earlier intervention, and more personalised support.
"At Reassured, our mission is to deliver the best customer experience, with our new lifetime customer engagement programme recently implemented," Laura McGraw, chief customer officer at Reassured, said.
She continued: "Partnering with adviser.AI has been a key enhancement through bespoke interactive digital communications that keeps customers informed, tests customer understanding as well as giving us unique customer insight."
Luke Ashworth, founder and CEO of Adviser.AI, added: "Adviser.AI is proud to be supporting Reassured in raising the standard for customer experience in the protection industry.
"Our partnership reflects a step-change in customer engagement, combining technology and psychology to move from transactional interactions to proactive, personalised support.
"By combining Reassured’s scale and expertise with Adviser.AI’s technology, their customers are better informed, better supported, and ultimately receive greater long-term value throughout the policy lifecycle."
