RSA Insurance announce new regional trading structure

Today, RSA Insurance (RSA) has confirmed its new regional trading structure ahead of NIG integration.

Tabitha Lambie | Editor, Protection Reporter
11th April 2024
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"We aim to be the best Commercial & Speciality Lines insurer in the UK by the end of next year and this new structure demonstrates our commitment to regional trading with brokers."
- Sonya Bryson, Commercial Lines Managing Director at RSA

These next steps for RSA Insurance (RSA)’s Commercial Lines business are based on three core principles: better broker experience, leveraging strength from both RSA & NIG, and open opportunities to drive growth.

Therefore, Moira Spencer and Deena Hemming have been appointed as Trading Directors for the North & South. They will report to Steve Scott as Regional Director, with responsibilities for their regional profit & loss, including broker relationship management, growth, and profitability.

Moira will cover RSA & NIG’s combined teams in Glasgow, Leeds, Manchester, and Birmingham. These teams will be led by Iain Geekie, Paul Berry, Aron Thompson, and Paul Lovatt.

Deena will cover RSA & NIG’s combined teams in London, Outer London (Watford, Maidstone & Horsham), and Bristol. These teams will be led by Louise Field, Beki Colyer, and soon-to-be recruited Regional Manager in Bristol.

These teams will be influenced by RSA’s central sales strategy, which will be developed and led by Alan Houston as Strategic Sales & Accounts Director.

“We’re making excellent progress in preparation for the integration of NIG into RSA and are ahead of our planned schedule,” said Sonya Bryson, Commercial Lines Managing Director at RSA. She believes this new trading structure is key to “ensuring we establish a business structure that presents one face to the market and ensures we can provide a seamless service to our broker partners from day one.”

“By combining the best of both businesses, we aim to be the best Commercial & Speciality Lines insurer in the UK by the end of next year and this new structure demonstrates our commitment to regional trading with brokers as part of our drive to outperform the market,” she concluded.  

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