"We look forward to collaborating with them and continuing to innovate for their customers, building on the successful partnership they had with AIG Life."
- Daren Boys, Protection Portfolio Distribution Director at Aviva
Aviva has confirmed a new five-year partnership with NatWest Group for the distribution of protection products through its UK retail banking brands. This partnership builds on the pre-existing partnership between NatWest & AIG Life. It has been hailed as an important milestone for Aviva’s strategic ambition to build on AIG Life’s strong distribution partnerships.
Aviva's protection products will become available through NatWest, RBS and Ulster Bank. Effective from Autumn 2025, bank and mortgage customers for the three retail brands will be able to purchase Aviva's Term Life Insurance, Critical Illness (CI), and Guaranteed Over 50s Life Insurance. Customers will have access to Aviva’s popular Digicare+ app.
NatWest, RBS and Ulster Bank customers will be able to purchase protection cover via its mobile banking app (which will pre-populate their information), online, or over the phone. Term Life Insurance quotes will also be built into customers’ digital mortgage applications.
"We are delighted that NatWest Group has chosen Aviva to help their customers put vital individual protection cover in place. The Group has a strong digital customer strategy that we can complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability," said Daren Boys, Protection Portfolio Distribution Director at Aviva.
Lloyd Cochrane, Head of Proposition and Protection at NatWest Group, added: "Today’s announcement marks an exciting new phase in our partnership with Aviva. This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need. We look forward to rolling this out across 2025 and working with Aviva to optimize this new service."
