British Friendly appoints new Head of Marketing

Today, British Friendly has internally appointed Pouja Barot as Head of Marketing, effective of the 2nd September 2024.

Related topics:  British Friendly,  New Hire
Tabitha Lambie | Editor, Protection Reporter
3rd September 2024
New Hire British Friendly
"She’s developed a strong career in protection with British Friendly and her successful track record over the last year has shown she’s the right person for the role."
- Natalie Summerson, Sales & Marketing Director at British Friendly

Prior to this appointment, Pouja Barot served as Marketing Manager at British Friendly following several promotions from Marketing Assistant. In the past, she’s also worked as a Marketing Analyst at Morgan Advanced Materials, and Sales Assistant at Brantano. Overall, Pouja has over twelve years of experience in marketing.

In her new role, she’ll continue to develop British Friendly’s marketing strategy, focusing on product growth and service quality for members & advisers alike. “I’m excited at the opportunity to take on the new role at British Friendly. I started as a Marketing Assistant in 2016 and have been able to develop and build my career within the Friendly Society. The protection industry, and the adviser & mutual sector in particular, does so much good and I’m looking forward to helping promote it more widely,” she said.

Pouja succeeds Meredith Illman who’s leaving to spend more time with family.

Natalie Summerson, Sales & Marketing Director at British Friendly, added: “Pouja has been a great asset for British Friendly for many years and we believe promoting from within to senior positions is the right thing to do. She’s developed a strong career in protection with British Friendly and her successful track record over the last year has shown she’s the right person for the role.”

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