As a result, the insurer has promoted John Perks to Managing Director of the new Life and Pensions business. LV= confirmed that the current Managing Director of LV=’s Protection business, Myles Rix, will be leaving the firm.
John Perks is currently Managing Director of LV=’s Retirement Solutions and Heritage businesses and this new role will see him take on responsibility for all aspects of the insurer's protection business in addition. He will report directly to Richard Rowney, Group Chief Executive.
Prior to LV=, John spent two years at Prudential UK as Director of Protection having previously held senior roles at AXA and Swiss Life.
Richard Rowney, LV= Group Chief Executive, said: "I'm delighted that John Perks will be leading the combined LV= Life business going forward. He has a wealth of experience in both retirement solutions and protection and I’m certain he will ensure the business continues to fulfil its mission of helping our members live life more confidently. On behalf of LV=, I’d like to thank Myles for his continued support, commitment and dedication over the last seven years and wish him all the best in future."
Myles Rix added: “I have hugely enjoyed my seven years with LV= and I'm extremely proud of the achievements of my teams within that time. Together we have implemented new systems and grown both sales and profits, as well as satisfaction among financial advisers. Having worked alongside John for many years I know the business will be in good hands and I wish him and LV= every success.”
