"Attracting and nurturing the best industry talent is fundamental to our success and will ensure we continually offer advisers the very best customer experience."
- Richard Harrison, CEO of SBG
Prior to this appointment, Catherine Darroue served as Global Head of Marketing & Corporate Communications at Aetna. In the past, she’s also worked as Regional Head of Marketing Middle East & Africa at MetLife, Global Director Brand, Marketing & Corporate Communications at Friends Provident International, and Director of Marketing, Bank & Building Society Distribution at Legal & General (L&G) following a promotion from Head of Corporate Brand.
Rebecca Luter moves to Sesame Bankhall Group (SBG) from Lloyds Banking Group where she served as HR Director after several promotions from Senior Programme Manager. She’s also previously worked as Regional Journey In Practice Manager at Halifax following promotions from Business Manager. Rebecca began her Financial Services career in 2005.
They will report to Richard Harrison, CEO of SBG, as well as join SBG’s Executive Committee. Catherne will be in the role from the 2nd December 2024 whilst Rebecca joins in January 2025.
“Delivering SBG’s ambitious growth strategy and our vision to be the proactive partner that advisory firms rely on throughout the lifetime of their business requires talented people with fresh thinking, skills, and capabilities. Both Catherine and Rebecca are exceptional talents,” he said.
“They will deliver a brand strategy that reflects our plans to modernise and grow, as well as new innovative propositions and marketing support that power greater adviser engagement & efficiency. People's development is the foundation on which we will achieve this,” Richard concluded.
