SM Advice will help advisers, brokers, and networks connect further with customers, prospects, referrals, and introducers by creating social media content that “informs, educates, and celebrates.”
Content will address key financial topics such as guidance on financial planning for first-time job holders, renters needing protection, mortgage journeys, investments, pensions, maximising retirement funds, utilising tax allowances, and will meet all compliance points. SM Advice will also create celebratory content, including testimonials. Since SM Advice already works with several networks, it can undertake the necessary submissions & approvals.
Furthermore, SM Advice seeks to enhance financial literacy and significantly improve financial understanding by reducing the advice gap.
“With nearly 40k advisers across the UK, the potential to provide essential financial education within the industry, and beyond, is huge. However, many advisers aren’t fully utilising the power of social media to be able to do this. For many, this is because they lack time or don’t have the resources to hand,” explained Setul Mehta, Founder of SM Advice.
He said: “Our approach will also help increase financial education and literacy across the UK which I’m passionate about. I’m excited to create a service that not only educates but celebrates the financial journey that’ll trigger more advice conversations. By focusing our services on an affordable price point, we aim to support advisers whether in networks or directly authorised, to amplify their messaging while they concentrate on customer relationships.”
Commenting on the launch, Keith Richards, CEO of the Consumer Duty Alliance, added: “The new service is very timely and much needed, as the use of social media can also help to evidence adoption and culture towards Consumer Duty obligations and commitment.”
