"Dan has done an excellent job leading the innovation team at Shepherds Friendly over the past five years."
- Jonathan Sandell - Shepherds Friendly
Shepherds Friendly has appointed Dan Simpson to the position of chief commercial officer.
Simpson has been Shepherds Friendly’s chief innovation officer since 2021, overseeing the mutual’s product strategy and strategic partnerships.
This has included developing its distribution partnership with Octopus Legacy and introducing Alula Technologies’ underwriting platform to update the application experience for customers and their advisers.
As chief commercial officer, Simpson will bring together the mutual’s sales, partnerships, protection product and protection marketing teams. This comes after Laura Gauden was appointed as head of sales in June.
Shepherds Friendly partnered with Primis Mortgage Network to distribute its income protection products in May of this year, followed by The Right DA Club in September. In recent years, it has also established partnerships with SimplyBiz, Next Intelligence, Mortgage Intelligence, Paradigm and The Money Group.
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"I’m delighted to take on the role of chief commercial officer as we continue to deliver sustainable growth and long-term value for our members," Dan Simpson said.
"My immediate priorities will be continuing to support advisers, strengthen our intermediary relationships, improve the adviser experience and broaden our protection proposition, building on our mutual heritage to help more people achieve financial security."
Jonathan Sandell, CEO at Shepherds Friendly, added: "Dan has done an excellent job leading the innovation team at Shepherds Friendly over the past five years. His leadership skills and experience will be invaluable in his new role, as we continue to deliver greater benefits for our members."
