Admiral launches new pet insurance product

Admiral has announced that it has launched its fourth insurance product as the firm makes strides into the highly lucrative pet insurance market.

Warren Lewis
17th August 2022
"[We are] really excited to have reached this milestone, this is the culmination of so much hard work from so many people across the business."
- Pritpal Powar, Admiral head of pet

Admiral Pet will sit alongside its other underwritten activities in motor, home, and travel insurance as part of its strategy to diversify the business.

Previously, Admiral customers could only buy pet insurance via a third party. However, Admiral Pet pricing, underwriting, and customer services are all handled in-house.

Despite not revealing specific customer target figures, the FSTE 100 firm has indicated that it aims to become a significant player in the UK pet insurance market.

Pritpal Powar, Admiral head of pet, has said:

“I truly believe we have built a fantastic range of products and services that will deliver great value for our customers and continue to build on the foundations of what has made Admiral a leader across our flagship products. I can’t wait to continue building and improving the business as we grow.”

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